Problem Statement

As a part of their 2015 strategic growth initiatives, QuoteWizard identified four new product lines to grow as new businesses to supplement their already mature Auto Insurance lead program.

Quotewizard faced challenges in rolling out reporting for these products. Development resources were largely tasked away from reporting and towards operational requirements, and analytics and BI resources were focused on growing the existing Business.
Having worked with their business extensively in the past, they reached out to me to help deploy actionable reporting.