Project Overview

I rant two major campaigns per calendar year at Collateral Repair Project as well as mini campaigns between them. Because CRP is located in Jordan, but an American NGO, fundraising was done almost exclusively online. End-of-year fundraising raised roughly 10% of CRP’s annual budget and was therefore of critical importance.

I utilized email, social media, podcasts, livestreams, and more during each campaign.

Examples:

• Share the Gift of Peace landing page

• Let’s Build a Better Future landing page

• Technology Challenge Livestream

• Share the Gift of Peace Amanda Podcast

• Share the Gift of Peace kick-off video

Process

Two months before the launch of a campaign, I sat down with CRP’s Executive Director and Director of Data and Marketing to define the campaign parameters, including start and end dates and goals. The Director of Data and Marketing and I then came up with a theme, taking into consideration time of year and current news trends. I presented the idea to our Pro Bono design agency who created a unique landing page to collect donations, and started creating and gathering assets, such as photos, interviews, and copy.

I set my team of staff and interns to work, creating unique copy for each week of the campaign (approximately 5 weeks). This started with the kick-off video, but also included other videos, testimonials from beneficiaries, blogs posts, and podcasts. We would feature these on our website and social media.

A few days before the launch of the campaign, I started working on emails that we would send throughout the campaign. Email was a very important way to connect with our donors, especially those not on social media.

During the campaign, I worked with our donor relations intern to respond to each donor and track donations. I frequently updated the landing page with fresh content and news about matching opportunities and our progress.